THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

What Buyers Notice in the First Five Minutes of a Home Tour

What Buyers Notice in the First Five Minutes of a Home Tour

What Buyers Notice in the First Five Minutes of a Home TourMartha Viera Parsons
Published on: 29/07/2026

Learn why first impressions matter when selling your Southern Arizona home. Get expert tips on curb appeal, staging, and prep from REALTOR® Martha Viera Parsons.

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Is Now the Best Time to Buy a Home? Here's the Question I Encourage Buyers to Ask Instead

Is Now the Best Time to Buy a Home? Here's the Question I Encourage Buyers to Ask Instead

Is Now the Best Time to Buy a Home? Here's the Question I Encourage Buyers to Ask InsteadMartha Viera Parsons
Published on: 28/07/2026

Wondering if it's the right time to buy a home in Southern Arizona? Discover why your lifestyle and personal goals matter more than real estate market headlines.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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